A successful social media strategy is about knowing who your target market is, doing your trend research, adapting to the specific needs of each platform, and adding a pinch of originality.
The aim with all of Domestika's TikTok content was to spread brand awareness and gain followers. After in-depth trend research on TikTok, ASMR pieces were a great way to attract not just creatives, but all those interested in satisfying content. But this piece is also visually satisfying, too, hence the high number of plays (11.8K).
This was a LinkedIn post aimed at creating a sense of community among creatives. After brainstorming and researching similar concepts on social media, I decided to use this format. I then asked in-house graphic designers to tell me what annoys them about their job, as well as what they love. This was one of Domestika's top performing LinkedIn posts, achieving 4.5K likes and 490 shares.
The brief was to make art approachable to the everyday creative learner. I proposed, researched and wrote a 7-part Instagram carousel exposing interesting facts and techniques in Vermeer’s The Girl with a Pearl Earring. Importantly, I proposed a famous portrait since social media users favour faces above all other visual content. Included was a CTA in the last slide that triggered significant interaction and attracted hundreds more followers to Domestika’s Instagram page.